Michelle WridgwaySomerset West  ·  2026

The Profile · No. 01

Michelle Wridgway

Twenty years in commercial leadership. A dietitian by training. The mother of two children who keep teaching her how to live.

My professional life and my personal life are not in two separate compartments. They feed each other. They make sense of each other.

I lead sales enablement for EMEA Diabetes at MiniMed — the standalone diabetes technology company recently separated from Medtronic. My team supports our field force across the region with training, strategy, and the daily craft of selling well in a complex healthcare market. I have been in this industry, in one form or another, for more than twenty years.

I am also the proud mother of two children living with Type 1 Diabetes. That fact is not incidental to my work. It is, in many ways, the engine of it.

fig. 1 — the balloon
I consider it a privilege to keep their balloons in the air for now — knowing this is something they will fight daily for the rest of their lives.

My eldest son was diagnosed at two years and nine months old. I had qualified as a dietitian a decade earlier, and I thought I understood what we were facing. I did not. Nothing prepares you for the 2 a.m. blood sugar checks, the needle phobia, the slow grind of managing a condition that does not pause. Living with Type 1 is like doing everything else you do in normal life — while also keeping a balloon in the air. It is invisible to almost everyone around you.

That perspective is what I bring into every meeting at work. Every conversation our teams have with a clinician or a family is a chance to ease that balancing act, even just a little. To make the invisible visible. To give a parent the gift of sleeping through the night. That, to me, is what commercial excellence in this category actually means.

Three FieldsCareer · Craft · Cause
Career

Bayer Healthcare. Novartis Oncology. Medtronic, then MiniMed Diabetes. Four promotions in ten years — from Insulin Pump Specialist to regional sales enablement leadership across EMEA.

Craft

Sales enablement. Sales force effectiveness. Coaching, capability-building, and the unglamorous discipline of helping commercial teams perform at their best in healthcare.

Cause

The Type 1 community. Diabetes SA. Life for a Child. The families who keep the balloon in the air, day after day, year after year.

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